Holistic design can elevate the purchasing, communication, and user experience, through sustainable technologies, material reduction and ergonomic improvements. However, we have reached the point where digital innovation has become a significant part of the creative wheelhouse for holistic design. In fact we believe it is the future.
Consumers are seeking more honesty, simplicity and better quality from products that are uncomplicated yet crafted.
Most importantly consumers are seeking a connection with brands that enable desirable experiences. These experiences can be achieved through a more cohesive integration of product, design of the packaging and the path to purchase experience.
SHOPPERS RELISH DIGITAL INNOVATION
It makes their lives better, which is why digital technologies have disrupted industry after industry and why consumers’ purchasing pathways are becoming increasingly fragmented – media, travel, and retail, to name a few. Digital technologies empower change driven by consumer demand. Consumer packaged goods (CPG) stand directly in their path.
Walmart’s CEO says his company is focused on “winning at the intersection of digital and physical”(2014).
In order to help our clients create cohesive marketing plans, we have combined design with virtual shopping technology. This captures critical indicators of shopping behaviour at the brand level and helps our clients make smarter more informed decisions on issues related to optimizing the purchase occasion, fostering higher category/brand sales, optimizing find-ability and purchase efficiency.