HOLISTIC DESIGN

Holistic design can elevate the purchasing, communication, and user experience, through sustainable technologies, material reduction and ergonomic improvements. However, we have reached the point where digital innovation has become a significant part of the creative wheelhouse for holistic design. In fact we believe it is the future.

Consumers are seeking more honesty, simplicity and better quality from products that are uncomplicated yet crafted.

Most importantly consumers are seeking a connection with brands that enable desirable experiences. These experiences can be achieved through a more cohesive integration of product, design of the packaging and the path to purchase experience.

SHOPPERS RELISH DIGITAL INNOVATION

It makes their lives better, which is why digital technologies have disrupted industry after industry and why consumers’ purchasing pathways are becoming increasingly fragmented – media, travel, and retail, to name a few. Digital technologies empower change driven by consumer demand. Consumer packaged goods (CPG) stand directly in their path.

Walmart’s CEO says his company is focused on “winning at the intersection of digital and physical”(2014).

In order to help our clients create cohesive marketing plans, we have combined design with virtual shopping technology. This captures critical indicators of shopping behaviour at the brand level and helps our clients make smarter more informed decisions on issues related to optimizing the purchase occasion, fostering higher category/brand sales, optimizing find-ability and purchase efficiency.

OUR SECRET INGREDIENTS

DESIGN

Some Things Never Change

DESIGN

Some things never change. We thought that our days of sketchpads and pencil sharpeners were gone with the mullet – we’re kinda happy about the mullet – but pleasantly surprised…

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TEMPTING IDEAS

The Brand's Personality

TEMPTING IDEAS

Rich and powerful mental representations of a brand create its personality. Research reveals that consumers perceive the same type of personality characteristics in brands as they do in other people…

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V-SHOPPER

Interactive Virtual Shopper

INTERACTIVE VIRTUAL SHOPPER

Our vision as designers is to create engaging brand stories that connect with consumers at an emotional level. As business partners we help our clients reduce the guesswork and risk of going to market…

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LUCK

Just a Pinch

LUCK

We don’t rely on luck, but it sure is nice when it lands on our lap. Some folks follow the stock market, we seek alternative ways to gaze into the crystal ball… we see you in our future!

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“We’ve won a few design awards, and I really feel great when we’ve won on products the consumer loves…. But I don’t care if we never win another design award. I care if consumers think our brands and products create a better experience and they buy us more regularly. Design is part of brand equity. We stand for election every day, and design is an important part of it.” (A.G.Lafley CEO Procter Gamble 2005)

AGILITY IS AT THE TOP OF OUR AGENDA

Packaging design creativity at its best, sets its sights on solving business challenges rather than simply communication challenges. Many of our clients now speak of brand purpose to help focus marketing efforts on long-term goals and creating a runway for brands to excel in an agile marketing environment.

The drive for agility within our clients’ organizations reflects the explosion of data, the ongoing emergence of new social media platforms that constantly redefine market segments, the transformation and disruption of traditional market channels and a need for marketers to drive business growth. This has resulted in a new approach from marketers, that focuses on moments in a consumer’s path to purchase.

“If we tether ourselves only to communications that take months to strategize and develop. We will remain irrelevant.”

Eliza Esquivel, Mondelez International

We see examples of this in advertising with the emergence of ‘programmatic’ media models driven by the availability of real-time or near-real-time data. Technology continues to transform markets, putting pressure on established brands to keep up with consumer preferences and shifting media habits.

Data-fuelled agility raises big questions about traditional “big idea”-led marketing. Many of our clients are adopting a new approach that involves faster turnarounds, and more iteration.

In response to our clients’ needs, one of our most effective tools has been the forgotten art of sketching. What seemed like a novelty not long ago has now become a prerequisite in our discussions with our clients to provide them with sketches or “linears” to quickly communicate ideas and increase turn-around times for internal approvals of new initiatives. This simple iterative approach has reduced design costs, increased speed to market and resulted in a more fluid and flexible process for our clients.

PORTFOLIO

We have selected a few case studies that we would like to share with you. Some are very recent and others have become classics in the sense that they have been in the market for several years and are still going strong. For us that is the real testament of success. Each of these examples demonstrates a different facet of our ability as a team to understand ‘the question’, find the insight and deliver thoughtful solutions that actually sell more product.

For most of these examples we have data to support our claims.

BEHIND THE SCREEN… THE TEAM

JOHN MAROVINO

President/Creative Director

JOHN MAROVINO

President – Creative Director

John has defined himself in the industry through his international award-winning design. Read more…

FILIPPO NATIVO

Creative Director

FILIPPO NATIVO

Creative Director

Are you ready to meet a Right Brain Thinker? Yes, I’m a true Right Brain Thinker.

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JOHN BALL

Head of Research

JOHN BALL

Head of Research

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BRENDON GOMEZ

Project/Account Manager

BRENDON GOMEZ

Project/Account Manager

T 416 503 0676 (290)

brandon@marovino.com

CLAIRE FRANCIS

Studio Manager

CLAIRE FRANCIS

Studio Manager

T 416 503 0676 (276)

claire@marovino.com

LULU CHENG

Art Director

LULU CHENG

Art Director

T 416 503 0676 (233)

lulu@marovino.com

DOMENICA MELE

Controller

DOMENICA MELE

Controller

T 416 503 0676 (234)

domenica@marovino.com

STEVEN KURONEN

Production Manager

STEVEN KURONEN

Production Manager

T 416 503 0676 (230)

stevek@marovino.com

KEVIN CARROLL

IT Manager

KEVIN CARROLL

IT Manager

T 416 503 0676 (225)

kevin@marovino.com

CONTACT US