John has defined himself in the industry through his international award-winning design.

His deep understanding and strategic integration of brand architecture, segmentation and visual shelf dynamics have influenced the visual branding strategies of some of North America’s largest Consumer Packaged Goods manufacturers.

Dare Foods, Novartis, Reckitt Benkiser, PepsiQTG, Olivieri Foods are just some of the many companies that John has worked with, on both domestics and global branding initiatives.

John’s focus has been to design through the eyes of the shopper and the consumer. He studied the effects of design on purchase and shopping behaviour now his methodology is being extended to the fields of environmental and automotive design.