Project Description

INDA

Inda is Italy’s leading designer of bathroom furniture and accessories. It distinguishes itself through its creativity, originality and elegance led by the creative team of Antonio Citterio and Alessi Brioschi, renowned internationally in the field of Industrial Design.

Aquasanit is a line of bathroom accessories and bathroom furniture sold through mass retail channels throughout Europe. The client requested a packaging design system that would connote simplicity and elegance. In addition to the aesthetic requirements the packaging also had to incorporate a matrix of information, protect the product from shoplifting, and accommodate a hidden section for additional parts and instructions.

Our solution was to integrate the characteristics of boxboard with a crystal polyethylene outer shell to create a rigid structure that was tamper resistant, offered absolute clarity and scratch protection and could be printed flat.

The client also asked us to create an international campaign for their hotel line of bathroom accessories that played on their tagline “Taste and Hospitality” with the visual paradox of Italian pasta with bathroom accessories.