Bear Paws

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BEAR PAWS One of Quebec’s favourite cookies became Canada’s best-selling cookie when Dare Foods asked Marovino to redesign the line. We were asked to bring the bear to life and to make it more appealing to children and their moms. We were also asked to make the brand stand out more at shelf. The old [...]

Billy Bee

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BILLY BEE Billy Bee is Canada’s best-selling honey and one of Canada’s most recognizable food brands. It was purchased by McCormick in 2008, and in 2011 Marovino was asked to refresh the brand. We asked consumers what they thought of the brand and we were surprised to discover that Billy Bee has a tremendously loyal [...]

Grissol

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GRISSOL Since the early 2000s Grissol has enjoyed a steady growth in the Canadian market. What once was considered a regional brand from Quebec, has now become a household name across Canada. As consumers began to demonstrate a preference for simpler ingredient decks and more crafted products it became evident to Dare Foods that the [...]

King Cole

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KING COLE King Cole Tea has been part of Atlantic Canada’s culture for more than a hundred years. Since 1930, the King Cole tea box has been orange, and that is how it's been ever since. When we walked the aisles of stores in Atlantic Canada to speak with store-owners and shoppers we were overwhelmed by the [...]

Hotel Cavour

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HOTEL CAVOUR The seductive atmosphere is palpable at the Hotel Cavour in central Milan. A few steps from the Duomo and Via Montenapoleone, the hotel is situated in one of the most fashionable districts in Europe. Hotel Cavour is one of a precious few historic hotels to survive the last century. The restyling of its image [...]

Cayman Jack

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CAYMAN JACK Marovino was presented with the challenge to re-fresh the Cayman Jack Ready-To-Drink (RTD) brand for the US and Canadian markets. The beverage is positioned to be a guys’ alternative to the very successful Palm Bay RTD targeted to women. The brand's target is male, aged 35-45, educated, well travelled who appreciates adventure more as an [...]

Dare Breton

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DARE BRETON Dare Breton crackers have been Canada’s favourite entertainment cracker for decades. In keeping with consumers’ changing tastes and health concerns in the last few years, Breton has launched a series of new cracker platforms to meet those needs. Our challenge was to create a North American footprint for the brand while maintaining a clear segmentation strategy [...]

Iceberg

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ICEBERG VODKA Imagine drinking vodka made from 10,000 year old water! That’s exactly what you get when you pour yourself a drink of Iceberg Vodka. The old packaging (left) compared to the new packaging (right) Tankers from Newfoundland go out to sea every year to harvest icebergs as they travel down the Atlantic from [...]

Stanley Park

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STANLEY PARK We were approached by Mark Anthony Brands to re-brand their flagship brewery from the ground up. Anthony von Mandel himself led the briefing. We listened in awe as he began to explain his acquisition of a heritage craft brewery in the middle of Stanley Park in Vancouver. He explained his vision and commitment to produce the [...]